A Creative Director and Director with a background in Visual Communication Design, his multidisciplinary practice spans advertising, film and television, bringing together concept development, writing, creative direction and directing.

 

He began his career as an Art Director and later moved into Creative Direction, while also contributing to the creative development and production of various television concepts and content. Since 2010, he has directed commercials, branded content and creative projects for global and local brands, agencies and production companies.

 

Depending on the project, he may be involved from the creative development stage or join as the director of an idea and script developed by an agency or production company. His background in strategy, writing and content development informs his approach to directing.

 

He uses emerging technologies and AI tools across content production, visual development, pre-production and post-production, integrating them into the creative workflow according to the needs of each project.